Panel Engagement
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Panel Engagement
Engage your panelists with varieties of activities and run broadcasts and promotions to keep them updated on survey opportunities and Brand updates. Tag reward points for each and every activity and convert your active customer to a loyal customer.
Activities: Run promotional and Engagement activities with precise set of audience. Segment and invite the audience basis various attributes and run custom activities.
o Promotional: Generic broadcast on offers and updates to the panelists. Filter the panelist by their status, date of registration and other attributes.
o Panel Logon: Import pre recruited panelists and invite them to activate their account.
o Profile Update: Invite panelist who have not updated their profile (select the profile category and system will automatically pull the incomplete profiles) to update their profile.
o App Promotion: Promote our CO-Branded App and encourage panelists to access the panel portal on the fly through our Android and IOS applications.
o Account Activation: Encourage non-activated profiles (registered but not verified the email ID) to activate their account and start participating in the survey opportunities.
o Communication Channels: Panelist can be engaged through their preferred channel (Email, SMS, APP and Desktop Notifications)
Templates: Create custom Email, SMS or Notification templates specific to the activity and measure the campaign performance.
o Select Panel from the Main Menu -> Engage -> Templates -> Add New Template
o Template Name: Enter the name for the template
o Activity: Select the activity for which you would like to create the template.
o Medium: Select the communication medium
o Email Subject: Add appropriate email subject
Create New Activity: Create activities with predefined templates and invite qualified panelists. Measure the activity conversions across all the channels.
o Select Panel from the Main Menu -> Engage -> Activities & Promotions -> Add Activity
o Select Panel from the Main Menu -> Engage -> Activities & Promotions -> under activity list hit the pie chart icon for activity statistics.
Activity Bonus: Predefine the bonus point specific to the activities. Panelist account will be credited with the activity bonus if they complete the activities successfully.
