Panel Recruitment
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Panel Recruitment:
Design, run and analyze digital recruitment campaigns and measure the affiliate & Campaign performance over the time. With Me-Grow Panelhub, connect multiple affiliates for panel recruitment and track the conversions.
Tracking: Track the campaign conversions at each stage - Page views, Registrations and Activation. Analyse the conversion, retention rate per affiliate/traffic source.
o Timeline Report: Day wise conversion analysis on the campaigns.
o Overview by Source: Traffic source/Affiliate specific conversions, utilization, retention and responsiveness metrics.
o Distribution by Source: Traffic source/Affiliate specific panel distribution on Gender, Age group and Region.
Affiliate Management: Add and manage affiliates. Initiate campaigns under affiliates. Track the conversions and measure the performance.
o Add Affiliate: To set up a new affiliate, from panel menu – Choose the panel -> Recruit -> Affiliate -> add affiliate
o Affiliate Name: Provide the name of the affiliate you wish to add.
o Tracking Type: Select the tracking type. This will be basis the affiliate preference. (Pixel, Redirects, Postbank-Post, Postback-Get)
o Affiliate Identifiers: Add Identifiers if any to be passed back to the affiliates through the pixel codes. These identifiers will be passed in the recruitment page URL at affiliates end and they would expect us to pass it back through the tracking codes.
o Pixel Code/URL: Add the tracking code provided by the affiliate. Replace the identifiers with Ah specific keywords to append the identifiers in the tracking code.
Example: In the code shown below Unique Panelist ID has been appended
<img src="https://affiliate.go2cloud.org/aff_l?offer_id=176&adv_sub=[PANELISTID]" width="1" height="1" />
o Keywords: Parameters that could be passed/appended in the tracking code.
In the screenshot above, identifiers UID and Transaction ID has been appended to the post back link.
Campaign Management: Add and manage campaigns under the affiliates created. Track the conversions and measure the performance.
o List Campaigns: List campaigns initiated and monitor the conversions across multiple campaigns created under various affiliates.
o Add Campaign: Set up a new campaign, from panel menu – Choose the panel -> Recruit -> Campaign -> Add Campaign.
Campaign Name: Add a campaign Name. Name should be unique
Affiliate: Select the affiliate under which the campaign is to be set.
Target: Define the target – Required activations. Campaign will automatically pause upon reaching the target.
Status: Set the campaign Status (Draft, Active, Paused, Closed). Manually activate and pause campaigns.
Recruitment URL: Landing page URL where you wish to drive the affiliate traffic and get them registered in your panel. Landing page should have the panel specific signup/Sign in URL iframed to capture the registrations and track the conversions.
Registration Bonus: Reward bonus if any to be allocated to the members upon successful activation. (Optional)
Tracking Type: Tracking type as preferred by the affiliate. This will automatically fetched upon selecting the affiliate. If required, tracking type can be changed specific to this campaign.
Affiliate Identifiers: Identifiers/Parameters defiled under the affiliate to identify the traffic. These parameters shall automatically be fetched as defined under the affiliate chosen. Fetched from the affiliate settings. Can be changed specific to the campaign if required,
Pixel Code: Pixel codes defined by the affiliate. Fetched from the affiliate settings. Can be changed specific to the campaign if required,
Keywords: Identifiers and Parameters available
o Campaign Stats: Track the conversions for each and every campaigns and visualise data at a glance to understand the campaign performance. To track the stats, Panel -> Recruit -> Campaign -> Under campaign listing click on the pie chart icon specific to the campaign.
o Campaign URL: Recruitment URL are generated specific to the campaign. All the registrations happening through this link would be tracked under the campaign. You will have to share this link to the affiliate to route their traffic and you can manage the conversions. To grab the campaign specific URL, Choose panel -> Recruit -> Campaign -> Hit the hamburger menu specific to the campaign
