Panel Dashboard

Panel Dashboard:

A panel dashboard is an information management tool that visually tracks, analyses and displays key performance indicators, metrics & key data points to monitor the health of a panel business.

• Panel Stats: Snapshot on overall panel performance. Track active members, panel response rate, Profiling depth, panel retention rate and unsubscribe rate on a glance.

• AARRR Analysis: Funnel modelling to track and measure the churn at every stage of customer acquisition.

• App User: Tracking the Co-branded app penetration amongst the active members.

• User Journey: A snapshot on the user journey mapping to understand the customer experience.

• Panel Utilization: Member segmentation basis study invites and utilisation.

• Panel Usage: Responses and completes received against the total invites. Helps to analyse panel responsiveness.

• Response rate timeline: Monthly response rate tracker.

• Profiling Depth: Track the profiling depth per profile category and plan to engagement activities to enrich panelist data pointers.

• Panel distribution: Compare panel potential with national census representation.