Panel Dashboard

Panel Dashboard:

A panel dashboard is an information management tool that visually tracks, analyses and displays key performance indicators, metrics & key data points to monitor the health of a panel business.

  • Panel Stats: Snapshot on overall panel performance. Track active members, panel response rate, Profiling depth, panel retention rate and unsubscribe rate on a glance.

  • AARRR Analysis: Funnel modelling to track and measure the churn at every stage of customer acquisition.

  • App User: Tracking the Co-branded app penetration amongst the active members.

  • User Journey: A snapshot on the user journey mapping to understand the customer experience.

  • Panel Utilization: Member segmentation basis study invites and utilisation.

  • Panel Usage: Responses and completes received against the total invites. Helps to analyse panel responsiveness.

  • Response rate timeline: Monthly response rate tracker.

  • Profiling Depth: Track the profiling depth per profile category and plan to engagement activities to enrich panelist data pointers.

  • Panel distribution: Compare panel potential with national census representation.

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